Difficulty Differentiating from Competitors The Challenge Buyers say: “All suppliers look the same.” Why Typical Tactics Fail Messaging focuses on features everyone has Sales decks look identical to competitors No clear positioning The Fix Define a clear value narrative (why you, why now) Highlight process, service, reliability, and expertise Align marketing and sales around one consistent message
👉 Differentiation isn’t about being better at everything — it’s about being better at what matters most..