Long and Unpredictable Sales Cycles The Challenge Industrial deals involve multiple stakeholders, approvals, and long evaluation phases. Why Typical Tactics Fail Reps chase every opportunity the same way No clear qualification process Deals stall with “we’ll get back to you” The Fix Implement strong deal qualification (budget, authority, urgency) Map the customer’s buying process early Coach reps to create clear next steps in every interaction 👉 Shorter cycles don’t come from pushing harder — they come from guiding buyers better.